How to Create an Effective DIY Logo
A logo is a crucial part of a strong branding tactics, but creating one that is both representative of your brand and visually interesting calls for a strategic approach. This is specifically true if your plan is to do it yourself with the help of tools provided by a website for DIY online logos. Overall, you want a logo that can embody your entire brand and underscore your company values without being excessively comprehensive that it loses its visual pull.
From current logos that need a redesign, to logos that are just in the conceptual phase for start-up ventures, when it’s time to draw up a branding strategy for your logo design, there are many considerations to keep in mind.
The Simpler, the Better
It is essential to keep your DIY logo simple yet visually engaging. If there is too much for the eye, it’s harder for both existing and would-be customers to recognize it and your chief objective for the logo itself–to be a symbol of your brand. On top fo that, simple logo designs make it easier to use your logo on other materials.
Specific Logo Use
As you design or redesign a logo, consider where you will put the logo and how it should appear. Something that looks nice on a business card may not register well on a huge billboard, so always take into account how your logo is going to render on various platforms before you chose a final design.
Updating the Design
Truth is even the best logos can’t last till eternity. To stay relevant, consider small tweaks to update your logo. That said, if your logo has worked great in the past, it’s not always smart to do a radical shift from the design you have been using. Sometimes, a simple change in type face can do the trick. If you designed your logo yourself with one of those websites that help with DIY logos, applying changes is going to be just as quick and easy.
As said above, sometimes after a stretch of time, your logo design becomes ripe for change. Therefore, when you change your logo, you don’t actually want to change its whole character because that would only take you back to square one when it comes to brand recognition. Even if you’re designing your first DIY logo for a new business, it’s still best to have with a clean and timeless design. This doesn’t mean that your logo should not have a contemporary look, but definitely, you should avoid adding design elements simply because they are a hot trend.
Logo Design for Branding and Rebranding
Whether you’re opening a new business and need a representational icon for your brand, or if your business has been in your industry for a while, a strong logo design is a must. Striking that balance between a DIY logo logo that highlights your business’ value enough, and remaining visually engaging can be difficult, but it can definitely be done with creativity and a lot of hard work.