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Traditional Real Estate Marketing Tools Aside from the well-known bandit signs and billboard signs, there are many other traditional real estate marketing tools that are still working for many professionals in the industry. Traditional methods may also be used to generate customers for your business apart from just relying on online method of advertising. Offline real estate marketing tools This article clearly outlines offline methods that can be used by a realtor in order to market their real estate business.
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It is possible to host broker events in order to meet with like-minded individuals. One may be able to get client referrals, ideas for a new marketing strategies as well as blogging ideas on hosting such an event.
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2. Print Media- A standard-bearing classic in offline real estate marketing tools, be sure to invest in professional designs and printing materials only. Stick with the basics here: research papers, white papers, product descriptions, brochures, marketing material, etc. 3. Support Local Organizations and Charities-From sponsoring a local baseball team to adopting a highway, there are tons of ways that you can give back to the community. 4. Press Releases-The goal here is two-fold. The first kind of press release is the informative one that says that your agency is the go to firm. The press releases have to however be timely, addressing the breaking news in your locality. This will garner the attention of news and program directors at your local media stations, leading them to contact you for matters in which your expertise is needed. It is the media releases that make your company a household name and hence increasing the brand name and confidence with the company. 5. Hold Free Real Estate Seminars-Give speeches meant to show potential real estate investors how to enter the market, or show people how to get the most added resale value on their home. Talk about topics that people are going to benefit from-give them “the get” as in “what are they going to get for attending?” 6. Catchy Business Cards-Business cards can make you stand out or get thrown out-it’s up to you which name on paper you want to be. For instance, drop-cards are a nifty way to gain attention. These look like folded up bills of money, leading people to at least pick them up and look at them. It may be very good to do a vehicle wrap on your car as you drive around town all the time with thousands of people seeing it. Just get the car wrapped with the agency’s name and your face. wherever you go, people shall recognize you.