In a world saturated with brands, it can be difficult to stand out. You will not only need a unique brand identity, but you will also need to use every technique that is available at your disposal to boost your branding. Here are some tips and advice from Gelato Products to help your ice cream shop stand out with creative branding and selling points.
Re-Use is Trendy
Give biodegradable products away that will serve as a form of brand reinforcement. An example of how you can boost branding is with the use of personalized colored plastic spoons. If your company has a distinct logo or mascot, these spoons can be used as a form of brand reinforcement. You could also use ice cream containers that have your company or brand name placed upon it.
There are many tried-and-true methods of improving brand recognition, such as giving away …Read more