In a world saturated with brands, it can be difficult to stand out. You will not only need a unique brand identity, but you will also need to use every technique that is available at your disposal to boost your branding. Here are some tips and advice from Gelato Products to help your ice cream shop stand out with creative branding and selling points.
Re-Use is Trendy
Give biodegradable products away that will serve as a form of brand reinforcement. An example of how you can boost branding is with the use of personalized colored plastic spoons. If your company has a distinct logo or mascot, these spoons can be used as a form of brand reinforcement. You could also use ice cream containers that have your company or brand name placed upon it.
There are many tried-and-true methods of improving brand recognition, such as giving away free t-shirts or pens with a brand logo on it or running ads with a mascot as the star. But it is important that you are also creative in order to stand out in a saturated market filled with cartoon characters and graphic designs.
Reinforce Your Values
In addition to getting your brand logo out there, you will want to find ways to continuously express the values of your company. For instance, if your company is concerned about the environment, make sure that the yogurt cups that you use are biodegradable. Consider writing on your branded products compositions that discuss those things that your company values most. Then, the values that your company represents will remain in your customer’s mind.